If your practice has Facebook Page, you have probably noticed the below message from Facebook announcing that there is a change coming soon to your Page. On March 30th, your practice’s Page layout will change to the new timeline format. The best way to learn about the new format is to preview the changes. You can do this by clicking “preview” at the top of your Facebook Page. Once you have selected “preview,” you can start adjusting your Page for the new layout in preparation for the March 30th switch. Note that only admins will be able to see these changes until March 30th, unless you select to “publish” the new layout.
Here are three of the main changes that will be made to your Facebook Page:
1) Cover photo. A large cover photo (399 pixels wide) will now be feature at the top of your Page. Your “profile picture” will be featured to the bottom left of your cover photo. Make sure to select a high resolution, professional, photo for your cover photo. If you choose to select an image with text, like the one below, Facebook has the following guidelines.
Your image must not contain:
Price or purchase information, such as “40% off” or “Download it at our website”
Contact information, such as web address, email, mailing address or other information intended for your Page’s About section
References to user interface elements, such as Like or Share, or any other Facebook site features
Calls to action, such as “Get it now” or “Tell your friends”
2) The “about” section is now prominently featured at the top of your Page. Review how you have described your practice in the about section and adjust copy as need. A good example of copy for the about section is Rocky Mountain Pediatric Orthopedics Facebook Page:,”Leading physicians specializing in pediatric orthopedics with a passion for helping kids toward the road to recovery – the road to get up and go!”
3) You will now be able to feature important posts by making them a “larger story” or “milestone.” You’ll want to add important dates in your practice’s history as “milestones” (such as the date your practice was established, when you opened a new location, when a physician joined, etc). Milestones will always appear on your timeline. You can also now hide stories you do not want to appear on your timeline.
Want to learn more about how to optimize your new timeline?
Visit these resources:
Stay tuned to this blog to learn how other HCAPS practices are using their timeline.
If you have questions regarding your Facebook Page, contact HCAPS’ Social Media Specialist Josephine Beeler.