Yes! Believe it or not, where a link is placed in a tweet can have a big impact on how many people click on it. In a recent study, Dan Zarrella, with HubSpot, randomly selected 200,000 tweets and calculated the click through rate of each tweet. His findings? Contrary to popular believe (or habit) links placed at the end of a tweet do not get clicked the most. Tweets that include a link a quarter of the way through the tweet actually get the most clicks. So next time you send out a tweet for your practice, take a moment to think about where you are placing your links.
The heat map below illustrates his findings: