Facebook recently launched a Directory of people, Pages, and Places that allows users to find friends and Business Pages by name. The directory displays the most popular Place Pages first for speedy discovery.
Until now, users could only find people, Pages, and Places through search, the personalized Find Friends feature, and the buried Pages Browser. Directories will help users that are looking for things with common names or that they’re not positive about the spelling of. Though slower than search, it could become a powerful tool for people trying to find someone or something on Facebook.
What does this mean for your practices Business Page? It will now be even easier for users to quickly find your Practice’s Page. To ensure, you practice comes up first when people search for it add engaging relevant content often.