Confession #7: I’m having trouble getting my physicians to decide on topics for our blog and other social media sites

Confession #7: I keep asking, emailing (even begging) my physicians to come up with content ideas for our practice’s blog, Facebook posts and Tweets, but I’m having no luck getting them to suggest topics. They’re experts in their field and they know so much about their subject that it’s oftentimes difficult for them to decide on topics. I told the team at ehc.com and they provided me the document below to help me (and other practice managers) assist physicians with deciding on their content:

Finish this sentence.

Propose the ones for your physician’s areas of expertise. Maybe they’ll choose one. Maybe you’ll get lucky and they’ll choose several! For every sentence they finish, there is a blog entry, a Facebook post, and a Tweet with a hash tag just waiting to happen.

Women’s health:

  • The most important thing you need to know about breast health is…
  • The most important thing to know while you’re pregnant is…
  • The most common misconception about mammograms is…
  • The myth related to women’s health that’s in most need of correcting is…
  • The most important elements in a woman’s diet are…
  • What most women don’t do that they should is…
  • What every bride should do before her wedding is…
  • What every woman should do before becoming pregnant is…
  • What women should no longer be afraid of is… 

Cardiovascular health:

  • The most important thing you need to know about cardiovascular health is…
  • The myth related to cardiovascular health that’s in most need of correcting is…
  • The most important thing people can do to improve their cardiovascular health is…
  • The most important thing people can STOP doing to improve their cardiovascular health is… 

Surgery:

  • The most important thing to know before surgery is…
  • The most important thing to remember after surgery is…
  • The most important thing to know while you’re recuperating is…
  • The most important thing to remember when caring for someone who is recuperating from surgery is.. 

Children’s bone health:

  • The most important thing to know about kids’ bones and diet is…
  • The most important safety precaution for protecting a kid’s bones is…
  • The most important thing you can do for a child who’s recuperating from a bone injury is…
  • The often overlooked safety precaution for protecting a kid’s bones is…
  • The myth related to children’s bone health that’s in most need of correcting is…
  • The best resource(s) for knowing limits (number of pitches, how much weight to lift, number of concussions and later impact, etc.)  for young athletes is…
  • The most important thing for young athletes to remember about taking care of themselves is…
  • The most important thing for coaches to remember about taking care of their players is… 

Family health:

  • The most important thing to do for the health of your family in the spring is…
  • The most important thing to do for the health of your family in the summer is…
  • The most important thing to do for the health of your family in the fall is…
  • The most important thing to do for the health of your family in the winter is…
  • The myth related to family health that’s in most need of correcting is…
  • The most important thing for teens to remember about taking care of themselves is…
  • The most important thing for college students to remember about taking care of themselves is…
  • The most important thing for pre teens to remember about taking care of themselves is…
  • The most important thing for women to remember about taking care of themselves is…
  • The most important thing for men to remember about taking care of themselves is… 

Any specialty:

  • If I could have my patients remember one thing about taking care of themselves it would be…
  • If I could have my patients understand one thing about me it would be…
  • If I could share one joy about being a physician it would be…
  • If I could change one thing about being a physician it would be…
  • My best days as a physician are when…
  • I hope my professional legacy is…

When a physician finishes one of these sentences

You propose the unfinished sentences to physicians, collect and finalize information about them (if you need help contact Josephine Beeler and she’ll get ehc.com’s writing team to work on it), and publish to the blog, Facebook page, and Twitter account for your practice. And it all starts with a completed sentence!

We want to hear from you! What do you do to brainstorm ideas with your physicians? Leave a comment below!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s