While SEO is a hot topic, improving it can seem overwhelming. REGAN’s Health Care Communication News recently provided 7 simple tips for boosting your practice’s SEO presence. It just might be easier than you think!
Take a look at these seven ways:
Find related keywords
Make a list of words relevant to your health care specialty or website theme. Choose words that will attract people and carry out your business objective.
Add the keywords to the page title
Your page title is the most important aspect of your website. Search engines evaluate your title to determine what is on a web page. Add your keywords to the page title.
Add the keywords to the URL
Choosing a URL is important. Search engines view the text in your URL to understand the web page. Use your keyword in your URL.
Add the keywords into the meta data
Gather up your keywords and add them into the page description. The blurb should be easily read and short.
Add the keywords into your H1 text
The H1 text is usually found at the top of your web page. Search engines review this and add importance to the H1 text words.
Use the keywords in your page content
Try to fit your keywords organically into the text of your page to notify search engines that the content is actually relevant to the theme.
Monitor your results
Check Google and other search engines to test your rank and to see test if your SEO is working.