Confession #3: I don’t know the difference between Yelp, FourSquare, Facebook and the other social media tools used in my practice’s social media campaign.
My handy dandy ehc.com folks explained to me the differences and now I can tell you what I learned. I’m no expert and I’ve learned I don’t need to be for my social media campaign to be successful. Whew!
Location/Business Directories (kind of like online yellow pages except most of them allow readers to rate the practice / physician or comment online about them):* More than likely your practice already has a profile on the various online directories whether you have set it up for your practice or not. The bottom line: “claim” your presence on these sites to prevent incorrect information from being spread about your practice and others from claiming it! The main online directories are:
- Google Places
Physician Directories (like online yellow pages except the only people included in the directory are physicians. All of these directories allow online comments and /or ratings):* Similar to the location / business directories, your physician(s) probably already have a profile on these sites. Claim your physician profiles and update information regularly so patients and potential patients can find your physician(s). Two of the most viewed physician directories are:
Social Networking (tools that enable a practice and its physician(s) to engage with patients and potential patients, inform users about the practice and share health related news) These sites help to keep current patients connected and in a relationship with the practice between visits. They also entice potential patients to consider your practice as their provider of choice. Unlike the directories, your practice will not have a profile unless you set it up. Also, unlike the directories, the social networking sites need to be updated a minimum of once a week.
*Once these profiles are established you do not need to touch them again unless your office moves to a new location or a physician earns a new professional credential, etc.