Setting up Google Alerts is an easy (and free!) way to monitor what is being said about your practice across the web. A few of the ways healthcare professionals utilize Google Alerts include:
- Finding out what is being said about their practice and physicians.
- Monitoring developing health stories.
- Keeping up to date on competitors.
Here’s how it works:
- You enter a query that you’re interested in.
- Google Alerts checks regularly to see if there are new results for your query.
- If there are new results, Google Alerts sends them to you in an email.
Ready to get started? Simply follow these 7 easy steps to set up Google Alerts for your practice.
1. Go to http://www.google.com/alerts.
2. Enter the search term you would like to receive Google alerts for in the search terms field. Make sure you create Google Alerts for the practice itself and the physician(s). When setting up the alerts, consider if your practice has abbreviations or other names that people may use when referring to your practice. For instance, a practice that is called [ StoneCrest Family Practice ] but often uses the abbreviation [ StoneCrest FP ] should set up an alert for both terms.
Tip: By putting double quotes around a set of words, you are telling Google to consider the exact words in that exact order without any change. Google already uses the order and the fact that the words are together as a very strong signal and will stray from it only for a good reason, so quotes are usually unnecessary. By insisting on phrase search you might be missing good results accidentally. For example, a search for [ “Alexander Bell” ] (with quotes) will miss the pages that refer to Alexander G. Bell.
3. Select “everything” from the type drop-down menu.
4. Select how often you would like to receive the Google Alert from the how often drop-down menu. Ehc.com recommends receiving alerts “once a day.”
5. Select “all results” from the volume drop-down menu.
6. Put your email address in the your email field. Make sure to use the email address you check the most. It does not have to be a Google email address.
7. Click create alert and you are done!