Should all health care professionals have a social media presence? No, not necessarily.
If you are a solo provider and hope to stay financially solvent, you need to market online.
But if you are part of a larger medical group or hospital, you don’t really need to jump into social media.
The caveat: someone on your staff does need to get jiggy with a blog and social media outposts on your team’s behalf.
Your practice needs to be online, you, personally, don’t need to be there.