In the article, Social media ROI for one practicing physician, Howard Luks, MD discusses how social media has yielded a positive ROI for his practice.
Summary of Dr. Luks’ findings:
- Patient volume increased
- Patient satisfaction score dramatically improved
- Patients were far better prepared, far better informed and far more comfortable during their appointment
- Patient interaction was more efficient because they had already digested the content he provided them online
- His job in the office was much more productive